Poster Design Tips
Reduce & modify your content
- A scientific poster is not an article! Modify your text and images before you start designing – avoid copying/pasting text or figures from your manuscript.
- Limit and reduce the amount of text! Keep only what is most important.
- Print out your images in the preferred size for the poster to make sure that the graphs and charts are legible and that photos are sharp and not pixelated.
- The purpose of the layout is to attract and guide the viewer/reader.
- A poster, therefore, needs to have a distinct structure and an obvious entrance as focal point.
- The upper left hand corner is a natural focal point; it´s a good idea to place your conclusions or take-home message there.
- An overloaded poster will be difficult to penetrate and understand, and perhaps even ignored.
- Give your contents plenty of room! Empty space around text and images makes your message clearer and easier to read
- Use images and figures instead of text whenever possible. Never repeat the same message in both images and text.
- Contrasts help catch the eye and organize the content – work with colour- and size contrasts to show what belongs to what, and what is more important and should stand out.
- A short heading or title makes it easier for your audience to understand your message.
- Use a maximum of 35-45 letters per line (including spaces) and no more than 6 lines per paragraph.
- Posters should be readable from a distance of about two meters. Therefore, all text should be printed with letters at least 1 cm high, approx. 34 points.
- Text arranged in bullet points are more readable at a distance
- Use high contrast between text and background color.
Lund University has poster templates for PowerPoint and InDesign, designed according to the graphic profile. Compulsory elements are a white 15 mm frame, the main heading/title in bronze colour with a line also in bronze underneath, and the Lund University´s logotype placed according to the template.
The white space at the top should only be used for logo and main heading. There are guidelines for the use of more than one logotype for posters. Contact us if you have any questions. The logotype/s should be placed on a clean background for best possible visual appearance.
If you know how to use InDesign and are familiar with the process, there are poster templates for InDesign available for download in the Lund University´s Image and Media Bank. Log in with your Lucat.
Using the InDesign-template
Add your text and images on the coloured background. The background colour can be exchange by any other colour from Lund University's profile colours, or changed to white.The embedded logotype is in Swedish, for an international context download the English version.
Graphic and printed material representing Lund University, including scientific posters, preferably use the university’s main fonts: Adobe Garamond Pro and Frutiger LT Std. You download both logos as well as fonts in Lund Univeristy´s Image and media bank.